“Why Streaming (Done Right) Will Save the Music Business”

Rhapsody co-chairmen Jason Epstein and Rob Glaser writing on Re/code.

We already know that consumers are fine with windowing in other parts of the media world. The most common example of windowing is movies, which almost always open in movie theaters before moving to home video and television. Television also has this model — hit shows premiere on the network that owns or underwrites them, then they move to other distribution places later. Based on how durable box office revenues are, and how much consumers love shows like Game of Thrones and House of Cards, it is clear that consumers are perfectly willing to embrace windowing.

“Windowing”1 is the whole reason movie piracy became such a big problem in the first place. Game of Thrones is the most pirated show in the world.

From what I’ve heard, Taylor Swift would have stayed on Spotify if Spotify had made her music available only to paying subscribers. I think it’ll be better for her in the long run that Spotify said no.


1 Eugh.